For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to:
1. Reach new fans
2. Increase online influence
3. Create new content that can be used to continue to build strength of existing fan base through social media
While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign can help artists to achieve them, many musicians decide to jump into this too early. Without the proper assets, the likelihood that you will actually achieve these goals from a PR campaign are greatly decreased.
In order for a PR campaign to truly be successful, you must have the 5 following assets:
Looking at the iTunes store, most artists think, “I want my album to be featured there.” Here’s some good news: all TuneCore releases can be considered for this placement. Albums spotlighted on iTunes are there based on editorial decisions made by iTunes—these are not paid placements.
For example, TuneCore artist Chris Wallace had a banner placement on iTunes’ Pop page and his album Push Rewind was featured alongside major label acts No Doubt, One Direction, Owl City (TuneCore alumna) and Alicia Keys on the ‘New and Noteworthy’ slider.
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