As an advocate of well executed social media/blog-focused music marketing, I think it’s crucial to understand not only why you should be marketing your music, but how you should be marketing your music. Taking the step to becoming a proactive, marketing-savvy, social musician can mean the difference between success and failure. Yes, it is that cut and dry, and yes, it is that simple.
However, before you dive right in and just start marketing your music to anyone and everyone you can, there are a few different things that you’ll want to consider and have prepped and ready to go. Having a grasp on the following will ensure that you are ready to start marketing your music, and that your efforts are worth the time and effort, even from day one.
This is an excerpt from “Countdown to Maximum Exposure” a free PDF guide written by IndieGuide.com and CD Baby for musicians who are preparing to release a new album within the next year.
Releasing a new album takes more than just duplicating discs and throwing a party. You’ve got to get the word out if you want your music to sell. But with so many methods of promotion and so many outlets for music discovery, it can be difficult to know where to focus your efforts. Stay calm! This promotion timeline will guide you through, step by step, breaking it all down into bite-sized chunks so you can get out there and start generating press and buzz.
Getting coverage of one’s music on music blogs and websites is an important part of reaching new fans and keeping older fans excited. Unfortunately there’s not a master list of who to contact to get your music featured because every musician needs to focus on writers who will appreciate what they do. Here are a few tips for identifying the right music bloggers for outreach and making initial contact with a long term perspective.
I was included in a recent Musician’s Blogging Summit, a roundup of advice for musicians in response to the question, “What are the secrets of entertaining blogging that gets attention?”
Though that’s a question worth considering, I’ve actually been getting more questions about identifying blogs that accept music submissions for possible review. But music blogs are so genre and niche specific that you can’t just make up a top list like Music Biz Blogs though The Hype Machine’s Index of Music Blogs is a good starting point. Below are some quick tips for finding and contacting music bloggers.
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