Every artist should be using online video as part of their promotional toolkit. That means you must set up a YouTube account (also known as a “channel”) if you haven’t done so already. And once in place, your channel must feature new videos on a regular basis.
Why? Because video allows you to connect with fans and potential fans in ways that other forms of media can’t touch. People experience things through text differently than they do through audio. Video, which combines both audio and visual stimulation, impacts many people on an even deeper level – which explains why it’s such a popular medium online.
Many artists get excited about video, post one clip, and then move on to the next idea that sparks their interest. Or they have the misguided notion that traditional music videos are the only thing they should post on YouTube. Not true. There are many ways to use video to attract attention and communicate with fans. And, to make the most of your YouTube channel, you should post new and varied content to it every month.
To get your wheels turning, here are 11 ways you can start cranking out fresh videos to engage and increase your fan base.
By Ari Herstand
Last year, I went on two national tours covering 40 states and played over 100 shows. I booked nearly every show myself. It was my first time visiting about 30 of the cities, and many of the other cities’ venues I had never played before.
One Shot is a one-of-a-kind competition show where MCs compete in front of a panel of judges for the ultimate shot at becoming Hip-Hop’s next biggest star. Each contestant will have a chance to tell his or her own story, but the best is still determined by artistic skill. The outcome is not about who is likeable, rather who is the best performer with the most talent. Rappers will send video submissions to be posted online and from that 1,000 rappers will be invited to audition in each City. Each week, the show will be broken into three parts, The Audition, The Artist Mentoring, and The Main Event.
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