Timing is everything when it comes to picking a release date for your indie album. There are some definite no-go times for album release - you can read more about those in When Is The Worst Time To Release an Indie Album - but about the ideal times to get your indie album out to the people?
Now, if you really MUST release it, well, don't sweat it. It can be done. Just makes sure you've got some kind of anchor, like a tour. "Band releases album" is never going to be the most exciting story every told - that story gets told day in and day out, so it's not going to help you rise to the top of the media pile. Link that release into something else, so that the press has a reason to cover what you're doing.
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